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Exporters need aggressive marketing to increase productivity, enhance expansion and facilitate growth, says NEPC

by Popular News
November 12, 2020
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Executive Director/ CEO of the Nigerian Export Promotion Council (NEPC), Olusegun Awolowo, has disclosed that, one of the major problems faced by exporters is the cost of logistics and posited that the body needs aggressive marketing to increase productivity, enhance expansion and facilitate growth.

Awolowo, who was represented by the Deputy Director, International Export Office, Mr.  lliya Bitrus Yaro, made the clarification at stakeholders engagement  on repositioning Nexportrade Houses Limited(NHL), Edo State, said they are doing it to promote the partronage for export quality “Made-in-Nigeria Products and Services.”

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Awolowo said the event is aimed at educating and sensitizing the targeted gainers, on the goals of NHL, the administrative and operational framework of NHL and it’s benefits to SMES, and established businesses and how to come on board and many others.

“One of the challenges faced by exporters is the cost of logistics, especially exporting to West African countries, where made in Nigeria products have comparative advantage. The core aim of NHL is to drastically reduce this cost of logistics for exporters, especially the Micro-Small and Medium Enterprises (MSMEs).”

“NEPC, as Federal Government Apex Agency saddled with duty of diversifying the Nigerian economy through the promotion of non-oil export, believe NHL platform can provide and support Nigerian exporters in dominating the West Africa and African market, if given the necessary help.

“We are working closely with MANEG to upgrade the Nexportrade website, by making it more attractive to potential customers for its members.

“This is because our current marketing strategies/ways of doing business can no longer be maintained largely due to sudden disruptions caused by the ravaging Covid-19 global pandemic,” Awolowo lamented.

In his remarks, NEPC , Benin  Export Assistant Officer, MacPherson Fred-Ileogben, said the event is in continuation of the stakeholders engagement/sensitization exercise on repositioning of the Nexportrade Houses Limited.

He said, the event is to improve the global visibility of Made -In-Nigeria goods and services. He said, it would motivate the readiness of our exporters to export their goods and services, in order to earn foreign exchange.

Speaking on a topic “The Role of Regulatory Agencies in the Operational Framework of Nexportrade,” the Director Nexportrade Houses Limited, Barrister Kola Awe, said Nexportrade is to create a platform for them to export their goods and products to other West Africa countries.

Barrister Awe, who is also the Chairman, NACCIMA Export Group, appealed to the exporters in Edo State to register their businesses so that they can enjoy the benefits of Nexportrade. He assured them to make use of the opportunities. That it would help to ease the cost of exporting goods and services to other nations.

Barrister Awe said their aims is to ensure every exporters and companies export their products without costing them much money. He also lamented the high cost of exporting goods and products to other Africa countries. 

He said through Nexportrade Houses Limited their products will be marketed in other countries on Internet. He urged the investors to take advantage of export business and stressed that air is more expensive when exporting products than sea through ship.

Exporters need aggressive marketing to increase productivity, enhance expansion and facilitate growth, says NEPC

Executive Director/ CEO of the Nigerian Export Promotion Council (NEPC), Olusegun Awolowo, has disclosed that, one of the major problems faced by exporters is the cost of logistics and posited that the body needs aggressive marketing to increase productivity, enhance expansion and facilitate growth.

Awolowo, who was represented by the Deputy Director, International Export Office, Mr.  lliya Bitrus Yaro, made the clarification at stakeholders engagement  on repositioning Nexportrade Houses Limited(NHL), Edo State, said they are doing it to promote the partronage for export quality “Made-in-Nigeria Products and Services.”

Awolowo said the event is aimed at educating and sensitizing the targeted gainers, on the goals of NHL, the administrative and operational framework of NHL and it’s benefits to SMES, and established businesses and how to come on board and many others.

“One of the challenges faced by exporters is the cost of logistics, especially exporting to West African countries, where made in Nigeria products have comparative advantage. The core aim of NHL is to drastically reduce this cost of logistics for exporters, especially the Micro-Small and Medium Enterprises (MSMEs).”

“NEPC, as Federal Government Apex Agency saddled with duty of diversifying the Nigerian economy through the promotion of non-oil export, believe NHL platform can provide and support Nigerian exporters in dominating the West Africa and African market, if given the necessary help.

“We are working closely with MANEG to upgrade the Nexportrade website, by making it more attractive to potential customers for its members.

“This is because our current marketing strategies/ways of doing business can no longer be maintained largely due to sudden disruptions caused by the ravaging Covid-19 global pandemic,” Awolowo lamented.

In his remarks, NEPC , Benin  Export Assistant Officer, MacPherson Fred-Ileogben, said the event is in continuation of the stakeholders engagement/sensitization exercise on repositioning of the Nexportrade Houses Limited.

He said, the event is to improve the global visibility of Made -In-Nigeria goods and services. He said, it would motivate the readiness of our exporters to export their goods and services, in order to earn foreign exchange.

Speaking on a topic “The Role of Regulatory Agencies in the Operational Framework of Nexportrade,” the Director Nexportrade Houses Limited, Barrister Kola Awe, said Nexportrade is to create a platform for them to export their goods and products to other West Africa countries.

Barrister Awe, who is also the Chairman, NACCIMA Export Group, appealed to the exporters in Edo State to register their businesses so that they can enjoy the benefits of Nexportrade. He assured them to make use of the opportunities. That it would help to ease the cost of exporting goods and services to other nations.

Barrister Awe said their aims is to ensure every exporters and companies export their products without costing them much money. He also lamented the high cost of exporting goods and products to other Africa countries. 

He said through Nexportrade Houses Limited their products will be marketed in other countries on Internet. He urged the investors to take advantage of export business and stressed that air is more expensive when exporting products than sea through ship.

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